New Perspectives

Fly high, stay rooted

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Plan

For a new generation and Emma Meesseman, there is no blueprint for 'making it' or what happens to you when you do. 

Concept

You don't have to change who you are to change the game. We flipped the perception of what it takes to be a modern athlete while achieving greatness and staying true to yourself.

Create

We told her grassroots story of growing up in Ypres, Belgium, juxtaposed with her on court accolades, eulogised by ESPN commentator Christy Winters-Scott. A ‘Ying and yang’ tale to inspire the next generation that you can fly high, but stay rooted. 

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Ultra Brand Studio

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