Play With Love

A love letter to the game from the greatest

Plan

With the world and football on hold, provide a reminder that the ball is the common language that connects us all. Leverage the new Nike Flight ball as an invitation back to sport. 

Concept

A love letter to the game that inspires us to come back stronger. It all starts with love and the ball at our feet. No matter what we face, as long as we have the ball at our feet, there’s nothing we can’t overcome.

Create

The World’s most impactful footballer on the planet, Ada Hegerberg, has achieved it all with the ball. Even with her recent injury, the ball is what pushed her through. She writes a letter of inspiration to a young girl who was like her. And gives her a gift, that will help her set the world a light.

Ultra Brand Studio