Out Of This World

Don’t launch a kit in our world. Launch it in theirs.

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Plan

PSG’s 4th kit collection is a unique collaboration with Jordan. This moment in the football calendar needed more than a normal kit launch, it needed a moment that stops players and gamers in their tracks.

Concept

Don’t just reveal the kit for the game. Reveal it in the game. Launch the kit in FIFA21 with all the swag and attitude that connects three iconic brands.

Create

Three World’s. Same energy. We created a film fused with an ‘Out of this World’ mindset and cosmic, urban, energy that flows through Parc de Princes and the streets of Paris, in the game and out of it.

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Ultra Brand Studio

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