Always On.
Mindful movements, for her journey.
Inspiring movement is an everyday endeavour. Our challenge was to develop a fresh approach to editorial and product content across the seasons and throughout the Nike ecosystem.
Executions ranged from 'Tested By You' content (using real women to test out Nike's latest products), product specific storytelling stills and AVs, Coaches Tips and 'Life Well Balanced' content (showing the highs and lows of balance within mindfulness and movement).
We utilised a female creative team and production crew to ensure authenticity and representation throughout the campaigns.
